Mercedes-Benz Worldwide

Menu
  • News
  • A-Class
  • B-Class
  • C-Class
  • E-Class
  • S-Class
  • G-Class
  • V-Class
  • X-Class
  • T-Class
  • CLA
  • CLS
  • CLK
  • GLA
  • GLB
  • GLC
  • GLE
  • GLS
  • SL
  • SLC
  • Citan
  • Sprinter
  • AMG GT
  • Maybach
  • EQ
  • Unimog
  • Trucks
  • F1
  • Concept Car

Mercedes-Benz S-Class Sales Soared By Almost 1,000%

Mercedes-Benz | Mercedes-AMG 22/07/2022 No Comments
Mercedes-Benz | Mercedes-AMG
Click to rate this post
[Total: 1 Average: 5]

Mercedes-Benz is the latest automaker to show a huge spike in its luxury flagship’s sales figures. This is, in reality, the first concrete evidence we have of Mercedes’ newest top-end luxury business model. Allow us to explain before this gets too boring with the financials.
 

The layman’s version of this is that Mercedes has realized it’ll make more money by making 10,000 $100,000 cars than making ten million $10,000 cars. The result is a much more upmarket brand, and we think that the Mercedes-Benz S-Class’ 950.9% sales increase is evidence that it’s working.
 
The plan splits Mercedes models into three categories: Entry, Core, and Top-End Luxury. We’ll let you guess where the S-Class fits in there. A final, fourth level is also planned, which Merc calls “Mythos” models. Those will be Maybach-and-up models which will be truly expensive.
 
Here’s how the numbers break down for the S-Class, which handily proves that Merc’s new model could work. In this quarter last year, Mercedes shifted 373 units, as compared to 3,920 this year. That is a quarterly change of 950.9%. Looking at the year-to-date numbers makes the picture all the clearer.
 
1,416 S-Class units were sold by this time last year, and now, 8,739 have been sold this year. We feel obligated to throw in the fact that a lot of rich people made a lot of money over the last year in real estate, the stock market and even collector cars. Regardless, the S-Class is not the only evidence that this new strategy works.
 
For that, we have to look at some downward trends. For reference, all of these figures are quarterly. The CLA (-16.5%), C-Class (-14.3%), GLA (-34.3%), and others all showed a downward trend, further reinforcing Merc’s decision to pivot back upmarket.
 
However, a notable outlier was the A-Class. We say this is because Mercedes’ entry-level model will always bring in people looking to just get into a car with that three-point badge on the grille, in addition to the A-Class actually being a rather nice car overall.
 
That aside, it would appear that Mercedes is starting to see the benefit of making higher-dollar cars and staying a “premium brand,” as evidenced by its sales report for this quarter. We’ll have to see not only if that trend continues, but if it pays off for Mercedes-Benz in the long haul.

Share this ↓

Related posts :

  1. New Mercedes-Benz S-Class Debuts In September 2020
  2. 2021 Mercedes-Benz S-Class Have A Big Surprise
  3. 2021 Mercedes-Benz S-Class With Intelligent Park Pilot
  4. 2022 Mercedes-Benz S-Class Interior Review
  5. The Weirdest Mercedes-Benz S-Class You’ll Ever See
  6. Mercedes-Benz S-Class Level 3 Autonomous Driving Real-World Test
  7. Mercedes-Benz S-Class Is Turning 50 This Year
  8. Mercedes-Benz S-Class Is A Precious Mother’s Day Gift
  9. Mercedes-Benz S-Class W223 Redesign Into A W140
  10. Mercedes-Benz S-Class 2021 Already Being Recalled Over Steering Problems
  11. Mercedes-Benz S-Class Flagship That Has Never Been Second To None
  12. Mercedes-Benz S-Class 2021 Further Specs Confirmed
  13. New Mercedes-Benz S-Class 2021 secrets you need to know
  14. New Mercedes-Benz S-Class 2021 Engines Revealed For US Market
  15. All New Mercedes-Benz S-Class Launch With Iconic Looks, Modern Tech And More Power
  16. BMW Appreciate Mercedes-Benz S-Class Is Nice Job
  17. 2021 Mercedes-Benz S-Class Speed Testing At The Nürburgring
  18. 2021 Mercedes-Benz S-Class In The Style Of W140
  19. Mercedes-Benz Confident S-Class Sales Will Grow Despite SUV Craze
  20. 2023 Mercedes-Benz S-Class Mid-Cycle Update Already In Testing
Prev Article
Next Article

Leave a Reply

Cancel reply

Google Translate

Recent Posts

  • Mercedes-AMG G 63 Jumps Off A Trailer
  • Mercedes-AMG G 63 Vorsteiner Widebody Carbon Aero Program Shown In Satin Finish
  • 2023 Mercedes-AMG GT Black Series Heading To Monterey To Find Itself A New Home
  • Mercedes-Benz 300 SL Classic With A Wide Body
  • Mercedes-AMG SL 63 Shootingbrake Banana Green By Sugar Design
  • Mercedes-Benz EQB Arrives In Australia
  • Mercedes-AMG G 63 VS Bottomless Sinkhole
  • Mercedes-Benz Sprinter Camper Van By Klassen
  • Andy Griffith’s Mercedes-Benz 280 SE Cabriolet Is Up For Sale
  • Mercedes G-Class GelandeVan Black Edition By SAMIRS
  • Mercedes Powered Blue Papillion Yacht Going For 33 Years
  • Dropping Mercedes-AMG G 63 Through A House
  • Mercedes E-Class W214 A Quick Look At The Display
  • Mercedes-Maybach EQS SUV Live Walkaround
  • Mercedes-Benz EQE SUV Interior Teased
  • Mercedes-Benz EQS 450 Brabus Pumps Up Range
  • 2023 Mercedes-Benz GLS 400 d Review By Car Magazine
  • Mercedes-Benz A-Class To Be Reborn As An EV
  • 2023 Mercedes-AMG GLC 43 Coupe We Know A Lot About It
  • 2023 Mercedes-AMG GLB 35 Should Be Unveiled Early Next Year

Categories

  • A-Class
  • AMG GT
  • B-Class
  • C-Class
  • Citan
  • CLA
  • CLK
  • CLS
  • Concept Car
  • E-Class
  • EQ
  • F1
  • G-Class
  • GLA
  • GLB
  • GLC
  • GLE
  • GLS
  • Maybach
  • News
  • S-Class
  • SL
  • SLC
  • Sprinter
  • T-Class
  • Trucks
  • Unimog
  • V-Class
  • X-Class

Mercedes-Benz Worldwide

Copyright © 2022 Mercedes-Benz Worldwide