The G-Wagon has long been known as a formidable off-roader, even if most owners never take the rugged SUV off paved surfaces. Regardless, Mercedes is exploring an entirely new direction for its iconic machine with what it calls “Project Geländewagen,” which was conceived in conjunction with fashion designer Virgil Abloh of Louis Vuitton fame. The end result, as we can see in these amazing photos from Sebastian Haberkorn, is an undeniably cool, bespoke racer.
The entire point of the project, according to Mercedes, was “disrupting future perceptions of luxury,” which makes perfect sense the second you lay eyes upon this incredibly white Mercedes-AMG G 63. If one didn’t know any better, you’d think it wasn’t even real, a testament to the quality of the photography and the work done to the vehicle.
The custom ride sports a rather custom appearance, yet one that’s remarkably clean. Unnecessary elements like the side mirrors, turn signals, and bumper bar have been removed, while the body was widened further and slammed to the pavement. The fenders are filled with giant wheels and racing rubber, purposely exaggerated as one might imagine. Covering the whole thing in white paint with just a few pastel accents and taped “X” headlights helps accentuate these more extreme elements.
Inside, this G-Wagon is nothing like the luxurious rides we’re used to seeing. Instead, it has received the full-on race car treatment, with window nets, a roll cage, harnesses in place of seat belts, an F1-inspired steering wheel, updated instrumentation, and of course, lots of white. But there isn’t anything frivolous or unnecessary here, just a clean, spartan cabin that’s befitting of the vehicle’s racing intentions.
Mercedes wanted to do something totally different with its long-running G-Wagon, something that hasn’t been done in its long, illustrious history. Needless to say, it accomplished that goal, and arguably exceeded it. The fact that it, along with Abloh, could turn such an eccentric vehicle into such a clean yet aggressive version of itself is certainly a feat and not something we ever saw coming.