Mercedes-Benz has announced a new pilot subscription service that is available in Berlin. Not only will customers be able to get a vehicle, insurance, and incidentals for a flat fee, they’ll also get a similarly arranged subscription to a Power 7 e-bike.
The Mercedes-EQ City Abo subscription plan is intended to give customers a fully electric, fully flexible experience, for one all-inclusive price. To do that, Mercedes has partnered with Swapfiets, a bicycle subscription service that operates in Berlin, among other European cities.
For €799 ($927 USD) a month, plus a one-time entry fee of €400 ($464), customers are provided with an EQA 250, comprehensive insurance with a €1,500 ($1,740) deductible, maintenance, service, and assistance in case of accidents or incidents. Customers also get a €100 ($116) credit per month for charging that can be redeemed at over 200,000 Mercedes me charging stations around Europe.
Along with that, they will get the Power 7 e-bike subscription, which would otherwise cost €75 ($87) per month. As with the car, that includes the e-bike as well as repairs and replacements if it becomes damaged.
“The Mercedes-EQ City Abo not only offers our customers an attractive extension of the existing EQA subscription but also another important step towards flexible, sustainable, urban mobility,” said Jens Kunath, head of sales and marketing at Mercedes-Benz Germany. “This subscription model […] enables an easy entry into electromobility, in which customers can deal with the new vehicle technology and get to know its advantages without any long-term commitment.”
Per Kunath, the model also gives customers an extra way of moving around the city flexibly depending on their needs.
The EQA 250 is powered by a 188 hp (190 PS/140 kW) electric motor and gets 436 km (270 miles) of range on the WLTP test cycle. The Mercedes-EQ City Abo program is available to customers as of October 18.