Mercedes-Benz Worldwide

Menu
  • News
  • A-Class
  • B-Class
  • C-Class
  • E-Class
  • S-Class
  • G-Class
  • V-Class
  • X-Class
  • T-Class
  • CLA
  • CLE
  • CLS
  • CLK
  • GLA
  • GLB
  • GLC
  • GLE
  • GLS
  • SL
  • SLC
  • Citan
  • Sprinter
  • AMG GT
  • Maybach
  • EQ
  • Unimog
  • Trucks
  • F1
  • Concept Car

Mercedes-Benz Is The World’s Most Valuable Luxury Car Brand

Mercedes-Benz | Mercedes-AMG 06/11/2022 No Comments
Mercedes-Benz | Mercedes-AMG
Click to rate this post
[Total: 1 Average: 5]

Mercedes-Benz announces that it remains in the top ten of Interbrand’s 100 “Best Global Brands.” The German carmaker occupies the eighth spot for four years in a row now, but its reputation is currently worth more than one year ago. Here’s why this thing matters.
 

A brand is usually defined as an intangible reputational asset. Companies want their names or their products’ designations to be associated with success, reliability, or any other powerful or relevant traits. This customer perception is what helps some businesses thrive in various environments. In the case of Mercedes-Benz, the value growth shows that it is heading in the right direction. Even though it has not advanced in Interbrand’s top ten, the marque is still perceived as one of the most important companies out there.
 
According to a press release that’s available in full at the end of this article, Mercedes-Benz believes its brand’s value has grown since last year mostly thanks to its involvement in making battery-electric vehicles (BEVs) and software investments. As such, the company plans to focus even more on making luxury models, even though the economic climate is not looking like it could foster such ambitions. But since the health crisis, we have seen more expensive cars selling like hotcakes. Simultaneously, buyers showed they were ready to put up with longer delivery times.
 
The last two years prompted Mercedes-Benz to go on the EV route with full force. It has a generous portfolio of zero-tailpipe, zero-emission sedans and SUVs, and it plans on continuing with this strategy until its entire portfolio is made from just EVs by 2030. Some exceptions will apply, as more countries around the globe are anticipating they will not be ready to pull the trigger on having only BEVs or fuel-cell vehicles (FCEVs) in showrooms.
 
As a brand, Mercedes-Benz is now worth more than $56 billion. The company wants to continue this journey and says it will focus more on individual customers and partnerships with various personalities from different industries. That is why there were already established places like the G-Class Private Lounges, the Mercedes-AMG Store in the United Arab Emirates, and the Mercedes-Maybach Atelier in China.
 
Mercedes-Benz is the only European automaker that finds itself in the top ten of Interbrand’s 100 “Best Global Brands.” Toyota is in the sixth place, while Tesla takes the 12th spot. BMW comes in close, on the 13th place.
 
Finally, Interbrand makes the top 100 “Best Global Brands” by looking at financial performance, the role of the name in the decision process, and the ability of a certain company to continue securing earnings.

Share this ↓

Related posts :

  1. Mercedes-Benz Dieselgate Nightmare Revisited
  2. Mercedes-Benz Simplifying US Lineup At Dealers’ Request
  3. The List Of Mercedes New Models In 2022
  4. Mercedes 848,517 Vehicles Recalled Worldwide
  5. Mercedes-Benz Fined 20.2 Billion Won In South Korea
  6. Mercedes-Benz 7 New Models For 2023
  7. Mercedes-Benz Bodywork With Ford V8-Powered 509-HP
  8. Mercedes-Benz Has Been Reworking One Part Of Its Cars For 122 Years
  9. Mercedes-Benz Offers Cool Gift Suggestions For Christmas
  10. Mercedes-Benz Recalling A Bunch Of Cars And SUVs Over A Fire Threat
  11. Mercedes-Benz widens lead in U.S. luxury race
  12. Mercedes-Benz Is In Hot Water In Australia
  13. Mercedes Is Paying Dealers To Sell More AMG Models
  14. Reason To Choose Mercedes-Benz It’s A Family Car
  15. Mercedes-Benz Is Cutting Production Because Of Chip Shortage
  16. How To Choose A Mercedes-Benz Car To Suit The Use
  17. Mercedes-Benz Will Present No Less Than 13 New Models in 2021
  18. Mercedes-Benz Is World’s Most Valuable Luxury Automotive Brand
  19. Mercedes had come up with its ingenious dual-axis steering system
  20. Evolution Of Mercedes-Benz Grille From Radiator Cover To EV Sensor Hub
Prev Article
Next Article

Leave a Reply

Cancel reply

Google Translate

Recent Posts

  • The World Wasn’t Ready For The Mercedes EQS
  • Mercedes-Benz GLC EV On The Autobahn (Video)
  • Mercedes-Benz 300 SL Gullwing Is RED-Y For A New Home
  • Mercedes-AMG C 63 Black Series Retro-Modern Buick Grand National
  • Mercedes G-Class Expedition Desert Edition Sounds Like A New German SUV
  • 2026 Mercedes-Benz CLA Can Recognize Emotions & React Accordingly
  • Mercedes-Benz EQA & EQB 250+ City Edition Seek Urban Comfort & Style
  • Mercedes-AMG One Hypercars Recalls Over Fire Risk
  • Mercedes-AMG G 63 Is Still The Best Thing Mercedes Makes
  • Mercedes-Benz G 580 With EQ Technology Ambitious But Flawed
  • Mercedes A-Class W176 Is A Strong Premium Hatchback
  • Mercedes-AMG GT XX Specs & Pictures
  • Mercedes-AMG E 53 Has Something The BMW M5 Doesn’t
  • Mercedes-AMG XX Isn’t The First Electric AMG
  • Mercedes-AMG GT XX 1,341bhp Triple-Motor EV Monster
  • Mercedes G-Class You Really Want Can Be Yours For Under $50,000
  • Mercedes SLR McLaren One Of Them Is For Sale
  • The New Mercedes-AMG SUV On The Street Looking A Tad Awkward
  • Mercedes-Benz 190 E HWA Can Win The World’s Greatest Race
  • Mercedes-Benz G 580 EQ Mansory Look Back To Its Fuel-Fed Version

Categories

  • A-Class
  • AMG GT
  • B-Class
  • C-Class
  • Citan
  • CLA
  • CLE
  • CLK
  • CLS
  • Concept Car
  • E-Class
  • EQ
  • F1
  • G-Class
  • GLA
  • GLB
  • GLC
  • GLE
  • GLS
  • Maybach
  • News
  • S-Class
  • SL
  • SLC
  • Sprinter
  • T-Class
  • Trucks
  • Unimog
  • V-Class
  • X-Class

Mercedes-Benz Worldwide

Copyright © 2025 Mercedes-Benz Worldwide