Mercedes-Benz Worldwide

Menu
  • News
  • A-Class
  • B-Class
  • C-Class
  • E-Class
  • S-Class
  • G-Class
  • V-Class
  • X-Class
  • T-Class
  • CLA
  • CLS
  • CLK
  • GLA
  • GLB
  • GLC
  • GLE
  • GLS
  • SL
  • SLC
  • Citan
  • Sprinter
  • AMG GT
  • Maybach
  • EQ
  • Unimog
  • Trucks
  • F1
  • Concept Car

2021 Mercedes-Benz S-Class will significantly increase Daimler’s profit

Mercedes-Benz | Mercedes-AMG 03/09/2020 No Comments
Mercedes-Benz | Mercedes-AMG
Click to rate this post
[Total: 1 Average: 5]

Daimler on Wednesday was launching the new model of its Mercedes-Benz S-Class luxury sedan, which it hopes will help return the German carmaker to profitability next year after the coronavirus pandemic slashed demand for high-end vehicles.
 

Daimler has launched a new S-Class every seven years for decades, but this year’s launch of its most profitable model is particularly important for the company as it battles the fallout from the pandemic and a costly switch to electric cars.
 
“The S-Class is an important driver of image and, measured by margin, the largest source of profits,” says Frank Schwope, an analyst at Norddeutsche Landesbank.
 
CEO Ola Kaellenius is leading a cost-cutting drive after Daimler reported a 30% slump in second-quarter revenue and a loss before interest and taxation of 1.68 billion euros ($2 billion).
 
Kaellenius flagged signs of a recovery in demand in July, especially for top-end Mercedes-Benz models and electric vehicles, and analysts have also pointed to a strong rebound in China, the most important market for Mercedes-Benz.
 
Daimler could sell 95,000 S-Class cars in 2021, which with prices at more than 100,000 euros each could contribute more than 2 billion euros ($2.4 billion) to the company’s results, estimates Daniel Schwarz, a car analyst at Bank Mainfirst.
 
Daimler does not detail profitability of different models, but analysts estimate the margin on the S-Class at 15-20% of sales.
 
The S-Class should benefit from being the newest premium model on the market as it competes with BMW’s 7 Series and Audi’s A8, which were launched in 2019 and 2017.
 
Daimler is also due to launch the electric version of the S-Class called the EQS next year, although analysts caution that will not be the same money-spinner for the company.
 
The S-Class provides some comfort for employees concerned about their jobs due to the pandemic and the switch to electric vehicles — it will be produced at a brand new factory in Sindelfingen in southern Germany, near Daimler headquarters.
 
The factory cost 730 million euros ($865 million), and more than 1,500 employees will work on an ergonomic assembly line, which Daimler says will be 25% more efficient than its previous location.

Share this ↓

Related posts :

  1. New Mercedes-Benz S-Class Debuts In September 2020
  2. 2021 Mercedes-Benz S-Class Specs & Pictures
  3. 2021 Mercedes-Benz S-Class Discount $10,000 Before Redesign
  4. Mercedes-Benz S-Class History Since 1951
  5. 2021 Mercedes-Benz S 500 4Matic Acceleration & Top Speed
  6. 2022 Mercedes-Benz S-Class Full Review
  7. 2022 Mercedes-Benz S-Class Interior Review
  8. Mercedes-Benz S-Class W223 Will Start Assembling In India
  9. 2022 Mercedes-Benz S-Class Sedan Review By Carbuzz
  10. 2022 Mercedes-Benz S-Class Recalled Due To Airbag Problems
  11. The Weirdest Mercedes-Benz S-Class You’ll Ever See
  12. New Mercedes-Benz S-Class 2021 On Sale Now
  13. Mercedes-Benz Confident S-Class Sales Will Grow Despite SUV Craze
  14. Mercedes-Benz S-Class 2021 Further Specs Confirmed
  15. New Mercedes-Benz S-Class 2021 secrets you need to know
  16. New Mercedes-Benz S-Class 2021 Engines Revealed For US Market
  17. Mercedes-Benz S-Class 2021 Officially Launched
  18. BMW Appreciate Mercedes-Benz S-Class Is Nice Job
  19. Mercedes-Benz also ensure the sales of the S-Class
  20. 4 Important Mercedes-Benz S-Class 2021 You Need To Know
Prev Article
Next Article

Leave a Reply

Cancel reply

Google Translate

Recent Posts

  • Mercedes-AMG C 63 Performmaster V8 Final Edition
  • Mercedes-Benz Partners With ZYNC For Optimized In Car Digital Entertainment
  • 2023 Mercedes-AMG GLC 63 Photo By TopElectricSUV
  • Mercedes-AMG EQS SUV Photo By TopElectricSUV
  • 2023 Mercedes-AMG CLA 35 Photos By Australian Website
  • Mercedes Vision EQXX Breaks A New Efficiency Record 1202 KM
  • Mercedes-AMG One Makes World Debut At Goodwood
  • 2023 Mercedes-AMG GLB 35 Highlights
  • Mercedes-Benz Sprinter 144 4WD Van Conversion Tour
  • 2023 Mercedes-Maybach GLS Mansory Gets Carbon Body And Power Boost
  • Presenting The Mercedes-Benz 300 SL Used by Andy Warhol
  • Mercedes-AMG EQS 53 4Matic+ Review
  • Lil Baby’s Custom Mercedes-Benz G 800 Brabus Wins Best SUV
  • Mercedes-Benz CLK 320 Building An Insane Race Car For $500
  • 2023 Mercedes-AMG GLC 63 Sporty SUV To Pack Hybrid Power
  • Mercedes-AMG GLE Edition 55 Package Celebrates AMG’s 55th Birthday
  • Mercedes-Benz CL 63 AMG Is One Of The Rarest Ever Built
  • Mercedes-Benz Van Airstream E1 Package Adds A 12.1 kWh Battery
  • Mercedes-Benz GLE 350 de VS GLE 350 e 4MATIC Comparison
  • Mercedes-Benz S-Class W223 Enjoys A Fantasy Rotiform Studio Shoot

Categories

  • A-Class
  • AMG GT
  • B-Class
  • C-Class
  • Citan
  • CLA
  • CLK
  • CLS
  • Concept Car
  • E-Class
  • EQ
  • F1
  • G-Class
  • GLA
  • GLB
  • GLC
  • GLE
  • GLS
  • Maybach
  • News
  • S-Class
  • SL
  • SLC
  • Sprinter
  • T-Class
  • Trucks
  • Unimog
  • V-Class
  • X-Class

Mercedes-Benz Worldwide

Copyright © 2022 Mercedes-Benz Worldwide