Mercedes-AMG introduces an exhilarating driving experience set against the breathtaking backdrop of Sweden’s frozen landscapes.
Mercedes-AMG has continued its winter driving tradition by offering driving experiences since 2007. A significant addition to the upcoming winter driving program is the G-Class Winter Expedition, taking participants on a four-day tour between Arvidsjaur and Kiruna. At €9,390 ($10,300), this expedition focuses on off-road capabilities while providing a culinary experience beyond the usual driving thrill.
The traditional AMG driver training program, set on Lake Galtisjaure near Arjeplog, boasts a substantial ice thickness of 60mm (2.4 inches). Various courses offer participants the chance to push the limits of grip in AMG vehicles. Open to drivers of all skill levels, these courses last between three to five days, culminating in advanced sessions accompanied by a personal AMG training team using data and video analysis to refine driving techniques.
Diverse Vehicle Lineup
Participants experience driving the range of AMG vehicles, from the A45 S and C63 S to the SL63 and G63, depending on their selected course. Prices start at €2,090 ($2,300) for a three-day introductory course and reach up to €12,490 ($13,700) for the full Pro Plus experience, catering to those willing to invest in this high-octane adventure.
Overview of the AMG Experience on Ice
Mercedes-AMG’s new program promises an extraordinary blend of driving training and brand experiences. Set against Lake Galtisjaure’s stunning backdrop, participants will navigate meticulously prepared ice courses, including a track replicating the Nürburgring Nordschleife. The program aims to offer both a thrilling driving adventure and a chance to explore the scenic wilds of Swedish Lapland.
Varied Skill-Level Courses and Exclusive Offerings
Designed for beginners, advanced drivers, and seasoned experts, the program encompasses diverse courses, with a highlight being the G-Class Winter Expedition. This four-day adventure integrates driving exercises, luxury accommodation, and unique experiences like an overnight stay at the renowned ICEHOTEL and a snowmobile tour, appealing to enthusiasts seeking more than just driving thrills.
The Mercedes-AMG Experience on Ice offers an all-encompassing encounter. This program invites enthusiasts to immerse themselves in the world of Mercedes-AMG, providing professional training, luxurious accommodations, and unforgettable driving experiences in the captivating Arctic environment.