Mercedes-Benz Worldwide

Menu
  • News
  • A-Class
  • B-Class
  • C-Class
  • E-Class
  • S-Class
  • G-Class
  • V-Class
  • X-Class
  • T-Class
  • CLA
  • CLS
  • GLA
  • GLB
  • GLC
  • GLE
  • GLS
  • SL
  • SLC
  • Citan
  • Sprinter
  • AMG GT
  • Maybach
  • EQ
  • Unimog
  • F1
  • Concept Car

Mercedes-Benz Museum Launched A New Mascot Shaped Building

Mercedes-Benz | Mercedes-AMG 04/10/2020 No Comments
Mercedes-Benz | Mercedes-AMG
Click to rate this post
[Total: 1 Average: 5]

Just like how Disney’s Cars might have spawned several generations of young car enthusiasts, Mercedes-Benz has its own way of bringing the brand towards young children. Naturally, the goal is to make sure that the brand appeals to kids, and the best way possible is to find certain elements that can be made into some sort of caricature or cartoon, right? And what better way to represent the Mercedes-Benz Museum, a facility that is dedicated to all the brands of the Daimler group, their history, and its official headquarters, than a mascot of the building itself? In a skirt. Yeah, we’re a little confused, too.
 

The Daimler group announced that starting October 3, two mascots would be representing the Mercedes-Benz Museum: Carlchen and Carlotta. The duo will appear in future print media and motifs for merchandising articles that are aimed at children. Carlchen, we have no beef with, as he represents Mercedes-Benz in the best way possible – a car with a three-pointed star. With obvious brownie points for being a convertible. Carlotta on the other hand is an anthropomorphized version of the actual Mercedes-Benz Museum. Hardly something we would immediately associate Mercedes with. Especially for kids. And for good measure, just to make sure they hit the female demographic, a skirt was applied.
 

Head of the Mercedes-Benz Museum Monja Büdke explains: “Our idea was to create recognisable personalities for children and adults to identify with. As a mother of two children, I know how positive the effect of animated characters is. The result is a likeable duo: Carlotta as an image of the museum and her partner Carlchen as a car, obviously bearing the star on the bonnet.”
 

The team behind the design is Steegmüller Sculptures and they specialize in turning things into animated sculptures and walking acts. Jörg Steegmüller adds: “In creating this figure, it was crucial to ensure that it was instantly recognizable. At the same time, it was important to have a friendly face positioned appropriately and give it open, appealing eyes. I immediately fell in love with the result: as long as Carlotta is around, people will love her. When she’s gone, she’ll be missed.”
 

Alright then. We are extremely curious why the Carlotta design was given the green light. Maybe they could’ve used something like, I don’t know, a crossover or SUV in a more appropriate color and just give it some eyelashes? But what do we know, right? All we know is Mercedes-Benz stands for cars.

Share this ↓

Related posts :

  1. 2021 Mercedes-Benz E-Class Long Wheelbase Launched In China
  2. New Mercedes-Benz S-Class Coupe, Cabriolet Will Be Launched In 2021
  3. Mercedes-Benz Museum Reopening in Stuttgart
  4. Driving Licenses 130 Years ago at Mercedes-Benz Museum
  5. Mercedes-Benz Will Reduce Costs By 20% To Increase Profits
  6. Mercedes-Benz USA involved in the back-to-school program
  7. Mercedes-Benz Simplex 60 HP has left the Mercedes-Benz Museum
  8. Mercedes-AMG E 53 2021 Launched With 423BHP
  9. Mercedes-Maybach EQS Will Be Launched Soon
  10. Mercedes-Benz 300 SL Gullwing Launched 0-60 MPS Test
  11. New Mercedes-AMG E 53 And E 63 Models Are Officially Launched
  12. 2021 Mercedes-AMG S-Class will be launched in November
Prev Article
Next Article

Leave a Reply

Cancel reply

Google Translate

Search

Recent Posts

  • Mercedes-Benz GLB 250 And AMG GLB 35 Recalled Lots
  • 2021 Mercedes-AMG GLE 63 S Coupe 702 HP Is Faster Than Supercar
  • Mercedes-AMG CLS 53 Facelift Will Not Be Sold In The US
  • 2021 Mercedes-Benz C-Class All-Terrain W206 Is Coming Soon
  • Mercedes-Benz E-Class W124 The Best Car Ever Made
  • 2021 Mercedes-Benz C-Class Price Start At 41,138 Euro
  • Mercedes-Benz Trucks Will Receive An Innovative Feature
  • Mercedes-Benz EQS First Drive Test
  • Mercedes-Benz SL R107 Turns 50 Years Old
  • Mercedes-Benz C-Class W206 Full Options For How Much?
  • Mercedes-AMG GT Modified To The Pink Panther
  • Mercedes-AMG CLS 53 Facelift Be Limited In Europe

Categories

  • A-Class
  • AMG GT
  • B-Class
  • C-Class
  • Citan
  • CLA
  • CLS
  • Concept Car
  • E-Class
  • EQ
  • F1
  • G-Class
  • GLA
  • GLB
  • GLC
  • GLE
  • GLS
  • Maybach
  • News
  • S-Class
  • SL
  • SLC
  • Sprinter
  • T-Class
  • Unimog
  • V-Class
  • X-Class

Mercedes-Benz Worldwide

Copyright © 2021 Mercedes-Benz Worldwide