Mercedes-Benz Worldwide

Menu
  • News
  • A-Class
  • B-Class
  • C-Class
  • E-Class
  • S-Class
  • G-Class
  • V-Class
  • X-Class
  • T-Class
  • CLA
  • CLS
  • CLK
  • GLA
  • GLB
  • GLC
  • GLE
  • GLS
  • SL
  • SLC
  • Citan
  • Sprinter
  • AMG GT
  • Maybach
  • EQ
  • Unimog
  • Trucks
  • F1
  • Concept Car

Mercedes-Benz Cabriolet Is Perhaps The Rarest Of All

Mercedes-Benz | Mercedes-AMG 04/03/2021 3 Comments
Mercedes-Benz | Mercedes-AMG
Click to rate this post
[Total: 1 Average: 5]

Mercedes is changing a lot of things that were formerly considered staples of the brand’s identity. For starters, the recently-revealed C-Class will not be offered with any six-cylinder engines. EVs are now where the German automaker’s focus lies, and with exciting new offerings like the EQC proving that EVs can avoid being intimidating, there’s no reason for the brand to put so much of its resources into traditional offerings. This includes drop-tops/cabriolets/convertibles and coupes, and although there’s a new SL cabrio on the way, Mercedes won’t be proliferating its range with the two-door body style as much as before.
 

Speaking with Autocar, Mercedes’ Chief Operating Officer Markus Schafer said: “We reached a portfolio of close to 50 vehicles last year, and there’s more to come on the electric side with our EQ line-up… Some of [our models] got quite narrow [in terms of market] so we want to really focus on a portfolio that’s more precise and consumer-oriented. So we’re doing some significant shifts in our line-up, portfolio and shape of vehicles.”
 
He went on to explain that the brand has a very high density of coupes and cabriolets with the C-Class, E-Class, and SLC at the moment, but with the market eschewing these offerings more and more frequently, continually offering cars that people aren’t buying makes no sense.
 

But this does not spell the end of the cabrio with the three-pointed star. “We will not give up the segment because it’s very important to use as a brand-shaper, but maybe in a more limited offering.” Essentially, what this means is that the luxury automaker will continue to offer these body styles, but with more emphasis on luxury and tech in the future.
 
Cabrios and coupes will be more exclusive and will appeal to a specific section of the market, in contrast to the saturated offering currently available. Maybe cars like the AMG GT-R Roadster will live on, but these will feel more special in the future, and that can only be a good thing.

Share this ↓

Related posts :

  1. Mercedes-Benz Coupe And Cabriolet Will Discontinue Some Models To Focus On EV
Prev Article
Next Article

3 Comments

  1. Online Pharmacy Market

    It’s going to be ending of mine day, but before ending I am reading this impressive post to
    improve my experience.

    17/05/2022
  2. Cell and Gene Therapy Market

    If some one needs expert view regarding blogging and site-building after
    that i advise him/her to go to see this webpage, Keep up the pleasant work.

    17/05/2022
  3. Cell and Gene Therapy Market

    I am extremely impressed with your writing skills and also with the layout on your blog.
    Is this a paid theme or did you customize it yourself?
    Either way keep up the nice quality writing, it’s rare to see a
    great blog like this one today.

    17/05/2022

Leave a Reply

Cancel reply

Google Translate

Recent Posts

  • Mercedes-Benz CLE Cabriolet By Renderings
  • Mercedes-AMG G 63 Pickup Brabus 900 XLP One Of Ten
  • 2023 Mercedes-Benz A-Class Facelift Inside And Out
  • 2022 Mercedes-Benz C 300 Review Test Drive
  • 2022 Mercedes-Benz C-Class US Version Specs & Pictures
  • 2023 Mercedes-Benz GLC Debuts June 1
  • Mercedes-Benz GLB Recalls Over Incorrect Headlight Leveling
  • Mercedes-Benz C-Class Is Turning 40 This Year
  • Mercedes-Benz 300 SL Classic Wood Carving
  • Mercedes-AMG A 45 Edition 55 As An Anniversary Mark
  • Mercedes-Benz S-Class Redesigned By BMW
  • Mercedes G-Class Gets Curvy AMG GT Face
  • Mercedes-Benz S-Class Is A Precious Mother’s Day Gift
  • Mercedes-Maybach GLS 600 4MATIC In The New Song Of Quavo
  • 2023 Mercedes-AMG GT Coupe With Plug-In Powertrain
  • Mercedes-Benz 300 SLR Uhlenhaut Coupe The World’s Most Expensive Car
  • 2023 Mercedes-AMG CLA 45 Edition 55 Revealed With Upgrades
  • Mercedes-Benz SL 600 Ex-Brunei Royal Family
  • 1998 Mercedes-Benz SLK 230 Junkyard Gem
  • Mercedes Vision AMG EV Concept Unveiling On May 19

Categories

  • A-Class
  • AMG GT
  • B-Class
  • C-Class
  • Citan
  • CLA
  • CLK
  • CLS
  • Concept Car
  • E-Class
  • EQ
  • F1
  • G-Class
  • GLA
  • GLB
  • GLC
  • GLE
  • GLS
  • Maybach
  • News
  • S-Class
  • SL
  • SLC
  • Sprinter
  • T-Class
  • Trucks
  • Unimog
  • V-Class
  • X-Class

Mercedes-Benz Worldwide

Copyright © 2022 Mercedes-Benz Worldwide